Cirpee is not just a candy brand...
Cirpee was born from Severi's and Patrik's dream: two branding professionals wanted to create a Finnish candy experience together with those who eat it. We don't build our brand in a meeting room, but together with the community.
At Cirpee, followers can influence flavors, packaging, and drops through social media. That's why Cirpee is more than just candy—it's a collaborative project that anyone can join.
The first Sour Bites flavors (Strawbuzz, Colarush, and Grapple) were launched in K-Group stores in the winter of 2025 and immediately gained their own community. Cirpee is now sold in over a hundred K-stores, and growth continues.
We believe that the brands of the future are built together.Join the flavor movement: follow us on social media, influence the flavors, and join us in creating something new in the world of sweets.